Warner Bros.
Warner Bros
· Barry M. Meyer - Chairman and CEO
· Alan F. Horn - President and Chief Operating Officer
Warner Brothers is among the world-renowned names in the entertainment industry and is part of the Time Warner conglomerate. It was founded in 1923 by Harry Warner and his brothers.
To date, the company holds 6,600 motion pictures and 48,000 television shows in its collection. It holds 14,000 animated contents, owning famous cartoon characters like Bugs Bunny. Through Warner Bros. Pictures, the company releases over twenty films at most annually.
Warner Bros. has accounted for a hefty portion of box office revenues around the world. Warner Bros. Pictures has already breached the $1 billion mark in both the American and global box office receipts. Warner Bros. has garnered no less than six Oscars in 2007 alone. It also has produced 230 foreign language films since 1999. Warner Bros. Television Group is among the premier licensers of television content in the world, reaching 175 countries. Warner Bros. Entertainment has also collaborated with CBS to form the CW Television Network. The studio is also delving into digital formats, such as video-on-demand, for broadband and wireless connections. WB is headquartered in a 142-acre complex in California.
Philanthropy
Warner Bros. is an avid supporter of Los Angeles youth causes. During the Yuletide season, Warner Bros. screens a WB movie for free to approximately 3,000 underserved children. Since 2003, Warner Bros. has hosted large play areas for children called Bright Spaces. Collaborating with the nonprofit organization Chrysalis, Warner Bros. has created the StreetWorks Program to inculcate self-sufficiency among homeless people.
Environment
For fifteen years now, the company has upheld environmentally sustainable practices. WB has implemented an energy reduction program, conserving 9 million kilowatts annually. For its projects, the studio has invested in renewable energy. The WB movie Syriana is the first carbon-neutral movie in history.
Office supplies in the company have negligible impact on the environment. For stationeries, the company only uses those manufactured wholly with recycled waste. For copy papers, they must have at least thirty percent post-consumer recycled waste.
Certified with LEED, the headquarter building itself is eco-friendly, the first green building in the entertainment industry. All vehicles within the studios run on ultra-low sulfur diesel. Even the productions of the studio themselves come with environmentalist undertones. Happy Feet takes a swipe at overfishing, for example.
Universal Studios
· Jeff Zucker - President and CEO, NBC Universal
· Lynn Calpeter - Executive VP and Chief Financial Officer, NBC Universal
Universal Studios is known for its motion pictures as it is for theme parks. In May 2004, it merged with General Electric’s NBC, effectively creating the NBC Universal multimedia empire.
The company has several units under it; the company’s Universal Pictures unit releases conventional feature films, while Focus Features produces films on a tight budget. It has collaborated with other filmmakers and production outfits.
Universal Pictures is the creator, financier and distributor of many of the world’s most successful films. It owns such Academy Award-winning titles like Schindler’s List. It is behind some of the highest-grossing films of all time, like Jurassic Park.
Even with smaller budgets, Universal Studios still manages to create a series of successes. Focus Features has been in charge of these maverick productions since 2002. Some of these have gone on to receive Oscars, such as Brokeback Mountain, The Pianist, and Atonement.
Universal Studios for is renowned for its theme parks and resorts. Universal Parks and Resorts is the purveyor of such thrilling rides and other attractions in locations like Universal Studios Hollywood. In addition, the company has Universal Orlando, which boasts of the theme parks Universal Studios Florida and Islands of Adventure. There is also a park in Japan, Universal Studios Osaka. In Barcelona, Spain, one can find Universal Mediterranea.
Universal Studios was incepted by Carl Laemmle in 1909.
Philanthropy
Universal Studios has contributed funds to a bevy of programs aiming to enhance the community and the world at large.
One such initiative is the NBC Universal Foundation, which sponsors nonprofits that strengthens public secondary education. In 2007, NBC Universal Foundation doled out gifts worth $1.35 million to relevant organizations. The Foundation is also sponsoring a number of environmentalist organizations. United Way, a nonprofit organization aspiring to bring positive social changes in communities across the US, has enjoyed a lasting partnership with Universal Studios for well over thirty years now.
Universal Studios Hollywood, the theme park, has set aside a separate unit for its philanthropy, Discover A Star. Began in 1993, Discover A Star is a generous financier of nonprofits for disenfranchised children. Every September, the unit raises funds for charity through the Charity Golf Classic and Silent Auction.
Environment
Universal Studios and all its affiliates have consolidated its environmentalist initiatives as Green Is Universal.
In May 2007, the biggest solar energy system in the industry was erected at the Universal Studios complex. In the same year, NBC Universal subsidiaries in New York began to use hybrid vehicles.
Universal Studios and its parent company have also been keen auditors of their greenhouse gas emissions since 2004. GreenOrder, an independent assessor, is objectively quantifying the firm’s environmental footprint.
Even in its day-to-day corporate operations, going green has been a habit at the Universal Studios. Universal Studios has also been promoting soft copies to eliminate paper use to an extent. In addition, the company is using paper with 34% recycled content.
Disney
· Mr. Robert Iger - Chief Exec. Officer, Pres, Director and Member of Exec. Committee
· Andy Bird - Chairman, Walt Disney International
Animation initially supported the Walt Disney Company. Then, the company diversified — it became the first multimedia company ever, pioneering the concept of theme parks in the process.
Founded in 1923, the multimedia kingdom continues the legacy of Walt Disney in delivering high-quality entertainment. In any event, Disney is now of icon status.
Still, the Walt Disney brand is hallowed for animated features. It made icons out of Mickey Mouse, Donald Duck, Cinderella, Ariel, Pinocchio, Mulan and many more. Disney made Snow White and the Seven Dwarfs, the first full-length animated feature in the world. Its 1991 film, Beauty and the Beast, is the first and only animated feature nominated for Best Picture in the Academy Awards.
Disney has now acquired Pixar, creator of beloved computer-animated characters like Nemo and Buzz Lightyear.
When it produces live-action motion pictures, the Walt Disney Studios is something to reckon with in the industry. Aside from its own films, Walt Disney Studios is also the distributor of films made by Touchstone Pictures, Hollywood Pictures and Miramax Films. Disney films are conveyed to home audiences worldwide through Walt Disney Studios Home Entertainment.
The Disneyland Resort in Anaheim, California is the first theme park in the world. Europe has Disneyland Paris, while Asia has the Tokyo Disney Resort and Hong Kong Disneyland. Every Disney resort contains theme parks, water parks, hotels, shopping centers, eateries, restaurants, entertainment arenas, sports centers, convention places, and even golf courses.
Disney’s portfolio has included Broadway musicals. Under Disney Theatrical Productions, the firm is the producer of spectacles on and off stage, like Disney on Ice. For music, Disney has its own brand, the Disney Music Group.
Merchandise has always been a part of the Disney corporation. The company has licensed its beloved characters and insignia to a long line of businesses such as apparel and toys. Internationally, Disney Publishing is the biggest publisher of children’s books and magazines. Interactive games are made by Disney Interactive Studios.
The Walt Disney Co. is the owner of various television stations. It also has over forty radio stations, excluding ESPN
Radio and the Radio Disney stations. Recognizing the emergence of new media, the company has expanded with The Walt Disney Internet Group (WDIG). This unit is tasked to deliver entertainment, news and other content from the company’s library to those connected to the Internet and mobile devices.
Philanthropy
Walt Disney himself has encouraged a culture of giving in the company. Thousands of groups with nonprofit motives around the world have benefited financially from the Disney Worldwide Outreach program.
True to form, Walt Disney Co. dotes on underprivileged children and disenfranchised families. In 2007, Disney
donated more than $170 million to selected charities. Through the years, Disney has supported the Make-A-Wish Foundation®, First Book, Toys for Tots, and similar nonprofits.
VoluntEARS, on the other hand, is The Walt Disney Company’s initiative to let its employees and cast members to pitch in community efforts. To date, the Disney VoluntEARS program has consolidated 485,000 hours of community activity.
Environment
Environmentality™ refers to The Walt Disney Company’s own brand of environmentalism, the namesake underscoring the uniqueness of this paradigm.
The creativity, if not the uniqueness, of this ethos is telltale in the company’s programs. One, X Games Environmentality, was designed as the most environmentally responsible sporting event in the world. In the same vein, the Disneyland Resort at Anaheim has been turned into California’s official recycling collection center.
Disney has also been publishing their Enviroports, yearly reports that size up the efforts of the company’s various subsidiaries in achieving environmental sustainability. As its Enviroport would show, The Walt Disney Company has accrued enormous savings from environmental initiatives, amounting to well over $31 million.
Only eco-friendly supplies are used throughout the offices of the firm, such as copy paper with recycled content, double side-copying printers and special toner cartridges.
Disney is also seeking to eliminate the use of paper altogether. In sum, the shift to electronic is cutting $10 million in paper expenditures and redeeming 250,000 trees annually. Disney in fact was a recipient of the 2006 Gold Achievement Award in paper reduction from the Environmental Protection Agency.
Resources:
The WB partners with Media Rights Capital.. Learn more about Media Rights Capital in blog posts from the LA Times or at Media Rights Capital article in the newspaper. Also view resource sites and Media Rights Capital article archives. Media Rights Capital is an independent studio founded by Modi Wiczyk and Asif Satchu.